⚠️ Be aware … serious truth bombs below ⚠️

I don't know what it is...

Maybe it’s one too many “my launch was a failure” posts I keep seeing inside Facebook groups…

Or the ‘Hole In One’ myth launches you see from time to time where someone has miraculously done $65,000 in their first EVER launch...

Maybe I've seen too many ‘High Fives’ and “you got this” fake cheerleading inside the launch communities…  

Or possibly it is also the BIG online software platforms who promise you “launches are easy as pie” when you use their services and tools. 

I need to say something about the theory of ‘launches don’t work anymore’.

There is a common belief that the key to fixing your launch or online promotion is just ‘one thing’ that needs changing to automatically turn on the free flowing tap of sales income.

🔧 Tweak your sales page here and there…

🖌 Change the colour of your checkout button… 

💻 Buy another online course and hope you’ll find the missing piece… 

👩🏼‍🏫 Get a new coach who might have a magic wand to your answers…

📝 Hire a copywriter who will solve all your problems… 

👨‍💻 Change up your Facebook ads person…  

And all these other things you think will solve the ‘launch missing piece’. Let me tell you, you won’t find it under your couch 🛋

The ‘Hole In One’ Launch Myth:

It is all too easy to think that the first time you present your amazing online course or coaching to your audience that you will guarantee to get a ‘Hell Mary’ 6-figure sales day.

Especially when:

1️⃣ Notable Internet Marketers are giving you their secret sauce on HOW they got a 6-figure cart close day (but they are on chapter 50 in business vs your chapter 1) …

2️⃣ Or you have a copywriter telling you it’s their magic handwriting that is what you need to instantly see a flurry of sales… 

3️⃣ Online software platforms are telling you it has never been easier to run a launch with their tools behind you. But where is their secret tool that helps you with post-launch exhaustion they forget to warn you about...

4️⃣ The online launch guru’s are telling you that all you require is X amount of ingredients to hit the same 6-figures as them, but does cookie cutting really work when we’re trying to make life changing sales figures… 

5️⃣ Your Facebook ads person apparently has all the data you need to understand your audience properly, even though he doesn’t understand his own audience… 

6️⃣ The ‘Hole In One’ loud mouths inside Facebook groups who share their debrief on how they just made $65,000 from their first-ever launch, with an audience of only 200 people, and not spending a penny on ads (yeah f&*king right).

 NOTE: what they didn't tell you was how they have been financially supporting their hobby for the last 2 years building that huge engaged audience in their Facebook group.

The logical conclusion is…

IF you’ve done your part and got your launch ducks in the row, then on cart close you should be guaranteed at least a 5-figure sales and a ‘HELL YEAH’ punch in the air celebration for all your hard work, right?

WRONG!

Here’s why That Is ‘Mumbo Jumbo’

(Han Solo’s saying, not mine)... 

It’s time to redefine your launch expectations because we all are carrying ideas about what a good or bad launch is.

There are a few expectations that you absolutely should expect…

• Make money; whether you make ‘less than impressed’ sales. Or life-changing lamborghini sales. Making moolah is the one thing we all want and you have to at least expect to make some cash from your launch. 
• Have fun. Why else are you doing this? To draw blood from a stone, or have a party and let everyone else join in on your fun. #Don’t do it if it is not fun (that would make a long hashtag).
• Grow your list. The quickest and easiest way to build your list of perfect people is to run a launch. Period.
• Serve your market. If you’re not serving your market, someone in your space will be. Step UP and serve your people. Show that you are the leader that they need. And you will become the leader within your market.