I keep hearing the same noise from online digital course creators and experts... 

"I want recurring revenue.."

"I need a membership program so I can serve my audience more often..."

"I wish I could stabilise my income better..."

What is the answer to all that noise, I hear you say? Is it a Membership Program? Is it something else?

Get ready because I am about to reveal an alternative strategy to membership programs!

Ready? ↓

If you have a big audience and you want to capitalise on it properly, or you are in the process of growing an audience! Here is what  you can do.

Firstly, I wanna quickly zoom back to when I used to run a low-ticket membership and subscription program many years ago for online guitar teaching (this is where I started out my online empire).

🎸

I had created the BEST damn guitar program you could find online for $29/pm.  I felt so proud of myself for bottling 30 years of playing an instrument into an online resource for NEW or ongoing guitarists who wanted a library of amazing step-by-step how-to videos and at an amazing no brainer monthly fee.

I literally thought I was going to be a millionaire... 

Follow My TWO Steps Below:

1)

Sell your membership as a yearly pass instead of a monthly subscription... 🙃

... YES I am saying to scrap the monthly idea and don't get caught burning the churn (sounds backward but hear me out)!

Treat your membership like a 1-year long course (my friend Rachel Miller does this and it works amazingly well for her business).

People pay to get access to a whole year of membership and they can pay in full upfront or split out the payments, just like any online course & coaching program. And when the yearly subscription is up, they can renew to the NEW version of the program but at a members-only lower fee, or choose not to renew for whatever reason and keep the original course they bought but minus the new updates.

Here's more detail on how that works ↓

Rachel's online course is $997 per student. And 12 months later when she opens the doors again she has updated her course with new relevant content, but charges existing members to renew at a lower fee of around $300 for another 12 months, plus the new content, and the ongoing support.

To make your yearly subscription more attractive for your customer, you can charge several hundred dollars for an offer like this, and anything up to $997 is actually average these days for online training.

Remember, this is no different than selling a course... BUT instead of monthly churn where you are trying to keep customers happy to stay for longer than 3 months, you can concentrate on keeping your members happy all year round which means you can better plan your content, and provide a better community experience.

Rachel Miller has the BEST online community support I have ever seen, and it's because of this simple yearly subscription model that allows her to focus on her people, and not worry about losing monthly members.

Oh, and did I mention, Rachel even drip-feeds her course content just like you would a membership program. 🤓

But here is the REAL gold to this strategy for running a yearly subscription is you get to stack your launch revenues from previous launches across the whole year (more on this below)!

So by doing a yearly 'course' subscription, you’ll make MORE money than if you sell the membership monthly.

BUT WHY?

(Because of the churn, remember…)

That is where Step #2 comes into this process:

2) 

One thing to keep in mind is that online memberships are no different from an online course that comes with community and on going extra support. We offer this model with my signature program - 'Digital Course Revolution'. Our students get course content, workbooks, materials, community, live training, Q&A sessions, and support.

And by offering a payment plan to split out the $997 to join 'Digital Course Revolution', we still have monthly income from students who join with a monthly payment option.

The content you decide to teach in your membership would be the same content that you would teach in a course.

And to sell a membership program is done exactly the same to how you would sell an online course. Both are are sold with an online live launch (webinar).

Here Is How We Bring In Recurring Revenue From Courses:

When you have an online program that is at least $500 per enrollment, to make your offer a no brainer for your customers who can't afford a large upfront one-off fee at $500, instead you can also offer a payment plan which is a more affordable option for your customers. A payment splits out the cost of your course across monthly payments at a lower fee per month. $500 divided across 6 months would only be around $83 per month for your audience.

So if you launch your course several times per year (we recommend at least 2 - 4 times per year), you will get to stack your launch revenue on top of previous launch revenue over and over again.

>> Imagine having 100 x $83 every month for the next 6 months! Thats $8,300 per month of recurring income from YOUR COURSE!

But it doesn't end there...  

You could launch in January, and earn $8,300 for the next 6 months.

You would naturally want to run another launch in March/ April potentially adding another 100 new members, and also adding a NEW extra $8,300 on top the original January $8,300.

So now your monthly income is $16,600 per month for the next 3 months.

And the process keeps rolling, and you keep stacking with each launch. With the more members you add from every launch run, the more you make. Imagine if you started to enrol 200 members, or 300 from each launch 🤯

Now do you see the power of launch stacking!

Here Is WHY This Strategy Is SO Much More Lucrative For Your Business Growth:

✅ A payment plan isn’t a subscription that can be canceled anytime but rather a commitment to a fixed number of payments.

✅ 100 x $83 x 6 months is much more profitable and manageable for your business vs a monthly membership of the same numbers.

✅ Online courses & coaching programs are more suited to perfectly feed your customers to your high-end products. Whereas a membership is a LOT harder to convert students to a higher program.

✅ You can ask for a higher one-off fee when customers first join your program before payment plans kick are offered, meaning you will get an instant HIT of cash upfront from people who can afford the 'One Time Payment' option.

✅ An online course validates your offer for your online program, whereas an online membership is harder to validate because of drop off rates and the churn.

😲 Of course, some people drop off or default, this is natural.

But the stick rate is way higher and there’s way less churn.

One of the BIG negative factors with a membership model is that businesses forget about their existing customers because they are always too busy focusing on bringing in new customers each and every month.

The other BIG factor with a payment plans vs a monthly subscription plan is your average payment duration will likely be 7-8 months instead of just 3 months. 💰📈🤑

IN OTHER WORDS. YOU MAKE A LOT MORE MONEY.

BUT what happens if a bunch of people's payments stop, you ask?

>> If you are clever and run 2-4 launches per year, then you have nothing worry about because you know you'll hit an instant income injection for your business because a $300 - $500 courses will always out perform a $30 per month membership. And any course priced higher than $500 will always out perform a membership business.

If you take away ONE BIG strategy from this blog post, it is these THREE words ↓

LAUNCH REVENUE STACKING

The unique method for generating more recurring profitable revenue vs membership programs. 

The EASIER, more profitable, less stressful monthly passive income model.