How to Create a High-Converting Quiz Lead Magnet in 2025 and Beyond (5 Proven Strategies)
The Freebie Format That Still Works in 2025 and Beyond (and It's Not a PDF)
Most coaches and course creators are still using the same freebies they built years ago — PDFs, workbooks, or "ultimate guides" that no one ever opens.
Meanwhile, ad costs have skyrocketed, algorithms change weekly, and attention spans? Shrinking fast.
So if your lead magnet's converting under 25%, it's time to switch formats.
(side note: a 'lead magnet' is your free giveaway that you offer to your audience in exchange for their email address. This could be a PDF, CheatSheet, eBooks, free email course... etc etc)
Is yours converting at 5%... maybe 10%?
Or have you hit the 'Crème de la crème' status converting at 35% like one of those "Gurus" you see?
I'm not going to mock the good ol' PDF or fancy free eBook guide that took you a week to put together in Canva.
But I am here to tell you that you can convert higher than 35% with a different freebie format — and you can absolutely grow your email list 3-4x faster with less effort too.
The search for the best online email list building tool stops here.
If you're an online business owner with dreams of flooding your courses with happy paying students, you know the odds are heavily stacked against you if you don't grow a highly relevant email list.
And not just highly relevant, but with a list of "Ready to Buy" subscribers too.
If you're an expert or entrepreneur with amazing courses and services to sell but without a constant flow of loyal leads, your revenue will tank faster than a lead balloon.
Why Your Freebie Might Be Floating in Digital Space
๐ Here's a random fact: There are tons of debris floating around earth right now in outer space. Thousands of pointless satellites that once had purpose are now floating around serving no one and doing nothing but looking lost and sad in space. ๐ฐ
The same can be said for the online space and digital trash floating around the internet trying to attract the same old customer types who don't want boring eBooks anymore.
Online marketing has become harder and more overwhelming than it was 5 years ago when all you needed was an eBook. The people you actually want on your email list aren't as keen to hand over their email like they used to be. Your ideal customers have become more savvy and are turning their noses up at the 'Perfect PDF Lead Magnet' you poured so much love over.
AI tools now churn out hundreds of cookie-cutter freebies every day. That's why "unique value" alone isn't enough — your delivery method has to stand out too.
"BUT JACK! You said email list building is as important NOW than ever. How can I grow my list without a PDF?"
Fortunately, you don't have to fear that your lead magnet ends up like another satellite nobody wants anymore, floating around in digital space.
A Better Path Forward
By the end of this post, you'll know how to build a high-converting quiz lead magnet that grows your list 3–4x faster and helps you truly understand what your audience needs — before your next launch.
Why Quizzes Outperform Every Other Lead Magnet in 2025/26 and Beyond
As you'll see in the screenshot below, our current quiz converts at an impressive 82% conversion rate vs the traditional PDF download that converts at 35% (and that's for the lucky handful of folks who have managed to get theirs to convert that high).
The psychology of a buzzfeed-style quiz hooks the attention of your ideal client and fills your email list faster than thrill seekers rushing to the newest roller coaster at Disneyland.
HERE'S THE JUICY STUFF YOU'RE HERE FOR:
5 PROVEN STRATEGIES
FOR CREATING HIGH-CONVERTING QUIZZES
THAT GROW YOUR EMAIL LIST
AND SCALE YOUR BUSINESS
These are the same five principles we use inside The Ultimate Quiz Course™ 2.0 to help creators turn browsers into subscribers — and subscribers into buyers.
Strategy #1: Align Your Quiz With Your Offer
Why this matters: A disconnected quiz attracts the wrong audience and wastes your ad spend.
Let's say someone specializes in helping online influencers grow their Instagram to the next level, and they teach their students how to monetize their Instagram followers.
This Online Digital Entrepreneur could create a simple quiz such as "What kind of influencer are you?".
The quiz would directly relate to their online course and services that help influencers grow their brand and business on Instagram. This quiz would be great because as a business owner you can provide huge value to the quiz taker by guiding them through how they can determine their influencer niche.
If you're having trouble with this, think about questions you get asked all the time.
For instance, I help Online Digital Entrepreneurs create and market their online courses with simplified strategies.
Four popular questions that my audience asks me on a regular basis are:
1) Which online course platform should I use to host my course?
2) Which price is right for my online course?
3) What type of course topic should I teach?
4) How do I promote and sell my online course and services?
Any one of those four questions would make a great quiz.
Here's another example of that:
Make sure that your quiz title aligns with your main offer.
Strategy #2: Choose the Right Quiz Type (Personality vs. Diagnostic)
Why this matters: The wrong quiz type confuses your audience and lowers conversion rates.
There are a few quiz types, and personality quizzes are usually the most popular. However, you might find that a 'Scored Quiz' or 'Diagnostic Quiz' is best for you.
To be honest, I don't actually teach my students to create a complicated yes/no answer style quiz that is more complex than trying to defuse a bomb like in the film 'The Hurt Locker'.
Instead, I have my students discover more about their audience, and what makes their audience want to buy from them. What types of offers can they present to their audience that would attract 'impulse buyers'?
We want to grow our email lists with "Ready to Buy" subscribers, and to do this we want to make sure that when creating your quiz you have based your questions and answers on your audience's biggest problems and frustrations.
Then you simply develop your quiz results based on your audience's perfect solution to the main problem they have (more on this later below).
Strategy #3: Write a Clickable Title That Sparks Curiosity
Why this matters: If your title doesn't hook them, they won't click — simple as that.
Just like your email subject lines, you need to entice your visitors to click on your quiz. If your readers don't get intrigued by your quiz topic, they won't click the button to take it.
In one of my quizzes, I simply asked, "Which Online Course Topic Should You Offer To Your Audience?"
I then have a subtitle that tells my audience there are 5 profitable course topics and choosing the wrong one for your business will hurt your overall profitability.
This has my audience thinking thoughts like...
"What if I have chosen the wrong topic?"
"What are the 5 course topics and do I have one of the 5?"
"What is the most profitable topic?" and so on.
Try starting your title with an open question:
"What does...
"Which ______ does your...
"Are you...
"Is your...
"Do you...
Strategy #4: Craft Engaging Questions (Not Surveys)
Why this matters: Long, boring quizzes feel like homework — people quit halfway through.
Your quiz must be fun. Your quiz has to be engaging. Your quiz must set you apart from the competition.
Don't make your quiz too long. I advise between 5-7 questions should be perfectly enough.
Just remember that long quizzes feel more like taking a survey and people will quit right in the middle if they get bored or feel that your quiz is taking too long.
One tip I like to tell my students is to use images as the answers to your questions. Images are very engaging and they keep your audience's attention levels high.
It's also important to use clever psychological questions and certain words that draw the right information out of your audience, but also keep them engaged at the same time.
Quiz Question #1 Example
Give your quiz-takers an easy first question of multiple choice answers that they can relate to or identify with:
Example: 'Which of The Following Best Describes Your Weight Loss Efforts'
Quiz Questions #2-5 Examples
Try asking a series of questions that tap into the external emotions and the internal emotions of your ideal perfect customers.
Quiz Question #7
The final question you should ask is to have your quiz takers visualize where they want to be in the future vs where they are now.
This does two things:
1 - Being the last question means they'll be more committed to submitting their email address because you're promising a result that will give them the necessary steps they need to reach their dream destination that they visualize being one day.
2 - When they land on the result page after taking your quiz, you'll present amazing valuable content that gives your new subscriber a detailed path as to how they can quickly get into that future vision they seek.
HOT TIP: Use images or GIFs in some of your questions as seen in my screenshot below for one of our quizzes:
Strategy #5: Write Results That Drive Action
Why this matters: Results are where the magic happens — this is where browsers become buyers.
This is one of my favourite strategies. The goal is to encourage your subscriber to take action. You want them to read your results and say, "Oh yeah, that's me... I need this expert in my life."
The true power of your quiz isn't in your quiz questions and answers, but rather in how well your quiz results are written.
You can also use the quiz results to segment your list (powerful). Let's assume you have a quiz for Online Entrepreneurs to kick start a Podcast Show:
"Where are you on the Podcaster roadmap?"
Depending upon their answers, you can segment:
Business Owner who is at the idea stage for a Podcast
Business Owner who has just started out and has already purchased the equipment needed
Business Owner who has been Podcasting for a while but isn't monetizing their show
etc etc etc
By segmenting your audience like this you can send out targeted information or offers based on where that subscriber is currently at in their journey/situation. This allows you to serve your audience with offers that are perfect for them — which triggers impulse buyers.
I can't stress how important this part is, and 9 times out of 10 most online experts are doing this wrong. Imagine if the Podcast expert had a PDF Podcast Guide, and 80% of that audience were business owners in the idea stage for a Podcast, but they keep offering training and workshops on how to monetize your existing Podcast show. There's already a missing correlation to their offer and what 80% of their audience wants - without running a quiz, they would never know!
There You Go — Your 2025 (and 2026) Quiz Lead Magnet Blueprint
If you're excited to build a quiz that actually converts, the next step is simple.
Imagine Being Able To:
โ Create a quiz magnet that sends floods of new subscribers to your email list.
โ Discover more about what your audience really needs from you.
โ Instantly nurture cold traffic into warm action takers who impulse buy from you.
โ Grow your email list 3-4x faster than ever before.
and more
I N T R O D U C I N G :
๐ The Ultimate Quiz Course™ 2.0 Is Coming Soon
It's faster, smarter, and built for 2026 and beyond — now with AI-powered prompts, ready-to-edit templates, and data-backed quiz frameworks that take the guesswork out of growing your list.
Join the early waitlist below to get exclusive pre-launch bonuses and first access when we reopen.
Be the first to learn how to build a quiz that grows your list 3–4x faster — even if you've never built one before.
