⚠️ Be aware … serious truth bombs below ⚠️
Maybe it’s one too many “my launch was a failure” posts I keep seeing inside Facebook groups…
Or the ‘Hole In One’ myth launches you see from time to time where someone has miraculously done $65,000 in their first EVER launch...
Maybe I've seen too many ‘High Fives’ and “you got this” fake cheerleading inside the launch communities…
Or possibly it is also the BIG online software platforms who promise you “launches are easy as pie” when you use their services and tools.
I need to say something about the theory of ‘launches don’t work anymore’.
There is a common belief that the key to fixing your launch or online promotion is just ‘one thing’ that needs changing to automatically turn on the free flowing tap of sales income.
🔧 Tweak your sales page here and there…
🖌 Change the colour of your checkout button…
💻 Buy another online course and hope you’ll find the missing piece…
👩🏼🏫 Get a new coach who might have a magic wand to your answers…
📝 Hire a copywriter who will solve all your problems…
👨💻 Change up your Facebook ads person…
And all these other things you think will solve the ‘launch missing piece’. Let me tell you, you won’t find it under your couch 🛋
The ‘Hole In One’ Launch Myth:
It is all too easy to think that the first time you present your amazing online course or coaching to your audience that you will guarantee to get a ‘Hell Mary’ 6-figure sales day.
Especially when:
1️⃣ Notable Internet Marketers are giving you their secret sauce on HOW they got a 6-figure cart close day (but they are on chapter 50 in business vs your chapter 1) …
2️⃣ Or you have a copywriter telling you it’s their magic handwriting that is what you need to instantly see a flurry of sales…
3️⃣ Online software platforms are telling you it has never been easier to run a launch with their tools behind you. But where is their secret tool that helps you with post-launch exhaustion they forget to warn you about...
4️⃣ The online launch guru’s are telling you that all you require is X amount of ingredients to hit the same 6-figures as them, but does cookie cutting really work when we’re trying to make life changing sales figures…
5️⃣ Your Facebook ads person apparently has all the data you need to understand your audience properly, even though he doesn’t understand his own audience…
6️⃣ The ‘Hole In One’ loud mouths inside Facebook groups who share their debrief on how they just made $65,000 from their first-ever launch, with an audience of only 200 people, and not spending a penny on ads (yeah f&*king right).
NOTE: what they didn't tell you was how they have been financially supporting their hobby for the last 2 years building that huge engaged audience in their Facebook group.
The logical conclusion is…
IF you’ve done your part and got your launch ducks in the row, then on cart close you should be guaranteed at least a 5-figure sales and a ‘HELL YEAH’ punch in the air celebration for all your hard work, right?
WRONG!
Here’s why That Is ‘Mumbo Jumbo’
(Han Solo’s saying, not mine)...
It’s time to redefine your launch expectations because we all are carrying ideas about what a good or bad launch is.
There are a few expectations that you absolutely should expect…
- Make money; whether you make ‘less than impressed’ sales. Or life-changing lambaguine sales. Making moolah is the one thing we all want and you have to at least expect to make some cash from your launch.
- Have fun. Why else are you doing this? To draw blood from a stone, or have a party and let everyone else join in on your fun. #Don’t do it if it is not fun (that would make a long hashtag).
- Grow your list. The quickest and easiest way to build your list of perfect people is to run a launch. Period.
- Serve your market. If you’re not serving your market, someone in your space will be. Step UP and serve your people. Show that you are the leader that they need. And you will become the leader within your market.
💰
MAKE MONEY
Always run your launches & offers to make money.
🎉
HAVE FUN
If you are not having fun then your audience will pick up the vibe
📈
GROW LIST
The fastest and most powerful way to grow your list is to launch.
🏆
SERVE
Serve your audience, become the leader, and you will win in the end.
You SHOULD definitely expect to move the needle in your business if you are NOT any of these things…
- Talking non-stop about ‘me me me’
- Too much fluff, not enough meat
- Bait & switch headlines
- Unoriginal hacked secrets that are overused
- Fake live launches that are clearly not happening in real time
- Staged testimonials
- High pressure sales
- Hype-y style personality transformations just to get in “state” to convince people to buy
- All in one solution platforms waving a magic wand over your launch
- A Lazy Bones launcher
Here’s the #TRUTHBOMB 💣
Below Is The Average Launch of An Exhausted Launcher:
- PHASE 1: The first two months you’re in runway mode. You go into your market spreading your messaging, profiling, and stereotyping, working off the notes you took from an online course that teaches how to launch your program...
- Has your messaging been right for your ideal customer? Are you connecting with your audience? Have you tapped into the external and internal emotions properly? Do you really know who your perfect audience is?
- PHASE 2: It is all too easy to fall into the ‘List Building Frenzy’, trying to get any Tom, Dick, and Harry to sign up to your FREE pdfs and other giveaways leading up to your launch.
- IF only you knew WHO are these people that are signing up? You have ads running to get people into your list before opening registration. BUT WHY do you think these ads are cheap? Do you actually know this audience's true desires? Do you know their true problems? AND what do they need from you? Why did they sign up in the first place?
- PHASE 3: You should be getting excited, and you’re now in pre-launch runway mode. You’ve got Facebook lives scheduled for every day leading up to the launch. You have tons of NEW giveaways connected to your course & offer, however…
- Have you only attracted the freebie seekers? Do your hard efforts only focus on the people who want the free stuff. I bet your pre-launch strategy isn’t attracting the right type of people who are looking for your solution. And instead, your perfect customer is still out there looking lost… looking for you.
- PHASE 4: Your offer hasn’t been validated… A few sales here. A few sales there. Or even with a 100 sales per launch, this does NOT validate your offer like a yard sale for Grandma’s secret hotcake recipe.
- Validating your offer to a small segment of your target market is a dangerous territory. Instead, you wanna make sure your messaging and your offer speaks directly to each of your customers' problems. Your customers will have different problems that will each need different solutions during your launch, and relying on ONE key message won't cut the mustard.
- PHASE 5: You have 1000’s of people joining your event and your ads budget is almost run dry. But it’s ok, you got this right?
- Winging it won’t help. Not knowing who exactly has registered for your upcoming event is like leading the blind over hot coals. For all you know your launch audience could be Facebook scrollers who were bored and just clicked on your ad.
- PHASE 6: Show Up. Stick Around. Get MORE Sales.
- The cart open day is approaching. You’re nervous because your show up rate has been below average at 25%...
Hopefully, you didn’t do what I see ALLLLLL the time and base your webinar slides on your own perspectives...
... and instead what it should be are the needs, desires, and perspectives of your ideal clients?
The last thing we want during a launch is left with a few stragglers who stay to the end out of pity...
It is OK. Not all is lost.
‣ You have that...
Ultimate Follow Up Sequence
The one you swiped and copied from an online course you purchased. But what if I told you it makes your emails sound like a nursery rhythm because everyone else has copied the same follow up.
🛌 The cart draws to an end! You are too tired to hang around until midnight to watch the final closing hours, and instead, you collapse on your bed and fall asleep in seconds... 😴
And finally… the cart has closed!
WHAT DO YOU DO NOW?
DO you .. Go Back To Accepting The Same Old Launch Story:
📧 Do you blame your email delivery and follow up?
🏧 Do you blame the checkout page?
📝 Do you blame your copywriter?
🔡 Do you blame your sales page?
🗯 Do you blame your messaging?
📸 Do you blame the images & videos you used?
🎁 Do you blame your bonuses NOT resonating with your audience?
👨💻 Do you blame your Facebook ads person?
🤓 Do you blame not trying something new like affiliate partners?
Can you relate?
Here is a clue → It is NOT just one ‘thing’ like this↑ list above that is causing your emotions to think of a reason WHY you thought your launch was a failure.
Online events are a FANTASTIC way to teach, define, and sell to your audience.
Did you see how popular online summits became during the pandemic lockdown?
AND Launches are a fantastic way to market and sell to enroll on mass…
BUT, only if:
💰 You have a well-aligned message that speaks directly to your target marketing
💰 You know exactly HOW to segment your audience into specific groups depending on their current circumstances or problems
💰 You can create a buzz from personalizing the experience for each of your audience
💰 You are ready to ‘CUSTOMISE’ the edu-tainment experience that sets you out from YOUR market
💰 You have a highly relevant offer that speaks directly to your audience without overwhelming
💰 THE BIG ONE: You have surveyed your audience and you know exactly what they want from you so you can control your own launch results...
How Do You Control Your Launch Results?
🔮 INTRODUCING: THE LAUNCH CRYSTAL BALL 🔮
So you want to how to get a launch crystal ball that will tell you everything you need to know during your launch, even knowing exactly what your market wants from you without relying on some FB ads expert who tells you otherwise…
… YOU get it from the horse's mouth. You survey them DURING the launch.
Surveying Your Audience 'DURING' Your Launch Gives You The Knowledge That You Need To Move The Needle In Your Business & Smash Your Previous Results.
↑ Read that sentence again until it sinks in...
Here is what a survey allows you to do:
👉 DID you know that the BIG Online Launch Masters all survey inside their launch?
✅ YES, they survey while they are launching. In fact, they are forever surveying you beyond. Profiling you. Using data to help them make clever decisions that lead to more customers, more sales, and more of an IMPACT.
Have you also noticed they do this BEFORE their launch? DURING their launch, and AFTER the launch…
NOTE: It is not uncommon to have your audience feel different emotions or experiencing new struggles. Never assume your audience is ONLY ever struggling with one problem and your job is to keep delivering the same messaging for your solution. Instead you want to deliver the right message at the right time depending on their current situation WHEN you are launching.
WHY SURVEY DURING LAUNCHES?
So you can switch your messaging to be more relevant to YOUR audience just in case your offer is slightly off or not on point to what your next launch audience is looking for from you as a solution.
How do you SWITCH your messaging…?
Imagine you had that crystal ball 🔮 I mention before, and you could discover info before going into your launch.
🔮 Imagine if you discover 70% of your audience are stuck in the same situation AND you have not featured HOW you can help them solve these issues heavily in your launch material and promotional content...
... you assumed your audience was stuck with another issue that is more common in your niche.
WHAT. CAN. YOU. DO?
Here are some examples:
> You would be able to quickly go to a stack of slides, take out info on ABC and replace with XYZ knowing that your audience wants more of that specific subject from you…
> Get your VA to quickly swap out some of your emails in the follow-up sequence so that your cart open period is hitting the right message for higher conversion rates…
> Showcase more of those testimonials you have on Jane Doe because her amazing ‘before and after’ message will resonate more with your audience, and maybe take out the testimonial from Joe Bloggs because you don’t want to confuse your potential buying customer.
THAT is HOW you fine-tune your launch.
THAT is HOW you lessen the risk.
THAT is HOW you get closer to DREAM results.
WHEN...
... you do a launch like this then your expectations are more realistic. You have the confidence to fine-tune certain elements. And THERE is not one missing piece to solve everything.
DO you NOW realise that a successful launch is understanding that it is a series of ‘THINGS’?
Online launches can be presented in many different styles of Edu-tainment that become extremely powerful to build your brand, likeability, and change your life.
Focus On What Matters In A Launch:
✅ Increase YOUR show up rates
✅ Control YOUR audience stick rates
✅ Predict YOUR sales Conversions
✅ Enhance YOUR audience engagement into a buying frenzy
✅ Create your very own experience for YOUR audience that has them talking about YOU all over the internet. 💥
Don’t believe ME?
Here Is A Handful Who Do These Exact Strategies Inside EVERY Launch They run:
Jeff Walker
Brandon Bruchard
James Wedmore
Amy Porterfield.
I know these people. I am sure you probably are aware of at least one.
Not only are they my mentors, some I call my close friends, and I have done business with these people.
This is my mantra. When you launch consistently, and you learn HOW to uplevel each time, then your messaging improves. Your positioning and brand mature. You SHOW up more. You start to target your perfect audience. And you start to see a REAL change in your business's growth.
‣ Launching can be HARD 😭
‣ It can be confusing 😕
‣ It can also be VERY exhausting 😴
But with the right support and a proven method, it doesn’t need to be those things.
⁉️ But Jack, How Do I Control My Next Launch Like Neo From The Matrix?
By… not doing this:
By… not running the SAME launch as previously before and expecting a miracle to happen overnight that doubles your sales income.
By… thinking JV partners or affiliates are the answer to all your problems but your launches have been too inconsistent to attract JV’s.
By… borrowing money from family or friends and pumping EXTRA 💵 💵 💵 into Facebook ads thinking if you had more registrants then surely that would lead to more sales, right? WRONG!
By… buying another $1,000+ course from an online expert who apparently has the only magical formula you need to hit a 6-figure launch.
OR… Maybe it’s time for you to become the Neo from the Matrix during your next launch, and learn how to control your own destiny ↓
IF YOU ARE READY?
Read on:
✅ It is time for you to discover what THEY don’t teach in those BIG online courses such as creating compelling launch content that YOU can easily clip onto your current launch process for maximising your conversions.
✅ Discover HOW to become the MASTER of launching in your niche and create a powerful surge that effortlessly moves people to buy!
✅ Finally, move the needle in your business, stop the suffering from launch exhaustion, and make more of an impact with less effort.
Are you ready to control and predict your next launch with more confidence?
Watch My FREE Training Experience Here >
Thank you for reading and getting this far, I genuinely am grateful for your time. If you have read all the way down to this point (and not just scroll to the bottom), then I would like to invite you to watch my free training that goes into more detail on my exclusive launch matrix formula, and HOW this framework gives you the crystal ball to predict your results and has given my clients at least DOUBLE more sales income for their business.
Kindest,
‣ Jack Long
