How To Re-engage a Neglected Email List You Allowed To Turn Cold
Are you guilty (as I have been) knowing deep down that you've ghosted your email list for too long... 👻
You're busy! Social Media sucks up all your energy! You've been working hard on those Webinar slides... I get it! I get it!
I am not here to have a pop at you, but actually the opposite!
Maybe you've been running the Internet streets, chasing any shiny object with a 6 figure claim but haven't bothered to check back on your faithful subscribers already secured on your list to see how they're doing.
Whatever happened to all those sweet nothings you whispered in your welcome email when they first opted in?
Remember those promises of weekly value and assurances that you will do better than their last guru?
Sure, they’d been burnt from online business relationships that had turned sour, but they thought you were different, maybe, just maybe, you were the one.
So you impressed your subscriber with your free lead magnet and they decided to give you a chance.
And then you did ‘em dirty!
I’m talking about the Ultimate Subscriber Silent Treatment without even so much as a Dear John email sequence explaining it’s not you, it’s me.
What makes it even worse is your neglected subscriber sees you kicking it, alive and well online, chasing new younger leads in Facebook Groups, dancing your tush off on Reels, and chatting away every morning on ClubHouse!
While you’ve got perfectly good faithful leads waiting for you to give them something...
Can you relate?
BUT. YOUR. BACK, right?
And you know... that I know... and they know... EMAIL is very VERY important!
Especially with online ads and Apple going at war with each other at the moment!
>> It is time that you started to focus on the assets in your business that you own!
"But Jack, remember, I have ghost my email list for too long... they will never forgive me... it's dead... I need to start again... what can I do"? 😭😭😭😭
Hold on to the tears my friend, because I have a solution for you!
My advise to any successful business owner should do when you need to make amends.
Apologise sincerely and expeditiously!
So, if you want to get back into your neglected email subscriber’s good graces you gotta send them an...
I'm Sorry, Please Take me Back Email Sequence!
Yasss, virtually get down on Bended Knee and ask for forgiveness with all the energy of a kid who has just been told that Father Christmas ain't coming this year! 🙏 🎅
This re-engagement email strategy works especially well when you’ve been inconsistent with emailing your list or strangely absent but need:
Online challenge participants
Make people aware of your new eCommerce product line
Engagement of your Facebook live stream
People to read your blog post
People to take your quiz
Here is the structure of the email:
Acknowledge your neglect
Apologize for being absent,
Explain why you went AWOL (overwhelm, helping clients, etc)
Introduce a business win or client success that occurred while you were gon
Ask them to forgive you for your neglect.
Tell them you will seek to better and set future expectations.
Tell them you’re back to share how you brought about this success so they can experience the same results.
Present the free challenge or webinar as an event where you will happily reveal the secrets of your new ( or your clients') fandangled success.
Invite them to the challenge/webinar/content as a no strings attached reconciliatory gift.
It worked for me like a charm. My list accepted my apology and took me back with open arms and as a reconciliatory gift, I invited them to my Free 5 Day Kajabi challenge where I showered them with a ton of value.
Sure, I got a few unsubscribes.
You made me wait too long
Don't sweat it. They'll always be those that have moved on. It's understandable.
If you're about to go into launch mode but you’re guilty of neglecting your list don't lose hope.
Send out that I'm Sorry Email ... EXPEDITIOUSLY.
And resolve to do better in the future.
The replies and sign-ups I had from the larger people that ACTUALLY opened the email ( the magic is in the subject line hook) … had me singing a new launch song:
REUNITED AND IT FEELS SO GOOD.
And Join me on the hook, guys … REUNITED, HEY, HEY!
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